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Professor Joann Peck
Assistant Professor - Marketing
Degrees
BS, University of Michigan
MBA, University of Wisconsin-Madison
Ph.D., University of Minnesota
Contact Information:
Joann Peck
3114 Grainger Hall
975 University Avenue
Madison, WI 53706
jpeck@bus.wisc.edu
(608) 262-3603
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Vita
- Publications
Peck, Joann and Jennifer Wiggins (2006), “It Just Feels Good: Consumers’ Affective Response to Touch and Its Influence on Persuasion,” Journal of Marketing, 70, October, 56-69.
Peck, Joann and Terry L. Childers (2006), “If I Touch It I have to Have it: Individual and Environmental Influences on Impulse Purchasing,” Journal of Business Research, 59, 765-769.
Loken, Barbara and Joann Peck (2005), “The Effects of Instructional Frame on Female Adolescents’ Evaluations of Larger-Sized Models in Print Advertising,” Journal of Applied Social Psychology, 35(4), 850-868.
Peck, Joann and Barbara Loken (2004), “When Will Larger-Sized Female Models in Advertisements be Viewed Positively? The Moderating Effects of Instructional Frame, Gender, and Need-for-Cognition,” Psychology & Marketing, 21 (6), 425-442.
Peck, Joann and Terry L. Childers (2003), “To Have and To Hold: The Influence of Haptic Information on Product Judgments,” Journal of Marketing, April 67 (2), 35-48.
Peck, Joann and Terry L. Childers (2003), “Individual Differences in Haptic Information Processing: On the Development, Validation, and Use of the ‘Need for Touch’ Scale,” Journal of Consumer Research, 30 (3), 430-442.
Loken, Barbara, Christopher Joiner and Joann Peck (2002), “Category Attitude Measures: Exemplars as Inputs,” Journal of Consumer Psychology, 12 (2), 149-162.
Childers, Terry, Chris Carr, Joann Peck and Stephen Carson (2001), “Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior,” Journal of Retailing, 77, 511-535.
Book Chapter
Peck, Joann and Terry L. Childers (2007), “If it Tastes, Smells, Sounds, and Feels Like A Duck, Then it Must Be A….: Effects of Sensory Factors on Consumer Behaviors,” In F. Kardes, C. Haugtvedt, and P Herr (Ed.), Handbook of Consumer Psychology. Mahwah, NJ: Erlbaum.
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