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OVERVIEW OF MY RESEARCH
My research deals with the governance of inter-firm relationships (vertical channel relationships, franchising, strategic alliances) and the impact of technology, particularly the Internet and its information sharing capabilities, on these relationships. Though trained as a survey researcher, I have developed a significant interest in longitudinal analysis. In particular, my ongoing projects make use of latent growth curve modeling, mixture modeling of longitudinal data, and mixed regression models to inform my substantive research interests. I have a great interest in integrating multiple sources of data - archival and cross-sectional survey data, for instance - to inform my empirical work.
PUBLICATIONS
Fisher, Robert J., Mark Vandenbosch, and Kersi D. Antia (2008), “An Empathy-Helping Perspective on Consumers' Responses to Fundraising Appeals," Journal of Consumer Research, forthcoming in the Special Issue on Consumer Welfare.
Mani, Sudha, Kersi D. Antia, and Aric Rindfleisch (2007), “Entry Mode and Level of Equity: A Simultaneous Examination of Foreign Direct Investment Governance,” Strategic Management Journal, Vol. 28 (August), pp.857-866.
Hulland, John, Kersi D. Antia, and Michael Wade (2007), “Resource-Based Determinants of Online Channel Commitment and Performance,” Spring Special Issue of Journal of Management Information Systems, Vol. 23 (Spring), pp.109-142.
Antia, Kersi D. and James Hesford (2007), "A Process-Oriented View of Competitive Intelligence and its Impact on Organizational Performance," Journal of Competitive Intelligence and Management, Vol. 4 (1).
Antia, Kersi D., Mark E. Bergen, Shantanu Dutta, and Robert Fisher (2006), “How Does Enforcement Deter Gray Market Incidence?” Journal of Marketing, Vol. 70 (January), pp.92-106.
Antia, Kersi D., Mark Bergen, and Shantanu Dutta (2004), “Competing with Gray Markets,” MIT Sloan Management Review, Vol. 46, (October), pp.63-70.
Chandy, Rajesh K., Jaideep C. Prabhu, and Kersi D. Antia (2003), “What Will the Future Bring? Technology Expectations, Dominance, and Radical Product Innovation,” lead article in Journal of Marketing (July), pp.1-18.
Antia, Kersi D. and Gary L. Frazier (2001), “The Severity of Contract Enforcement in Inter-Firm Channel Relationships,” Journal of Marketing, Vol. 65, No.4 (October), pp.67-81.
Frazier, Gary L. and Kersi D. Antia (1995), “Exchange Relationships and Interfirm Power in Channels of Distribution", Journal of the Academy of Marketing Science, Vol. 23, No. 4, (Fall), pp.321-326.
