Course: Robin Tanner

Robin J. Tanner

Assistant Professor - Marketing Department

Degrees
PhD, Duke University
MBA, University of Chicago
BSc, Warwick University, UK

Contact Information:

Robin J. Tanner

4172 Grainger Hall
975 University Avenue
Madison, WI 53706

rtanner@bus.wisc.edu
(608) 265-3134

My vita

Research
Welcome to my research page and to the wonderful world of experimental research. My research interests currently include implications of selective processing for consumer choice, nonconscious influences on consumer choice, and consumer optimism. Copies of my published papers are available from the links below.

Published Papers
Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior (Journal of Consumer Research 2009)

Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences (Journal of Consumer Research 2008)

Nonconscious Goals and Consumer Choice (Journal of Consumer Research 2008)

Information Distortion in the Evaluation of a Single Option (Organizational Behavior and Human Decision Processes 2007)
Press Coverage
My research has been covered in a variety of popular press outlets from the New York Times and New Scientist Magazine to Oprah Magazine and Good Housekeeping. Some examples of those available electronically are linked below.

NY Times I (mimicry)
NY Times II (optimism)

New Scientist Magazine (mimicry)

Psychology Today (nonconscious goals)

Science Daily I (nonconscious goals)
Science Daily II (optimism)
Science Blog (optimism)

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