| |
|
Qing Liu
Assistant Pofessor - Marketing Department
Degree
PhD, The Ohio State University
Contact Information
Qing Liu
4289 Grainger Hall
975 University Avenue
Madison, WI 53706
qliu@bus.wisc.edu
(608) 263-9298
Biography
Qing Liu joins the School of Business from The Ohio State University, where she was a postdoctoral fellow in the Marketing Department. She also received her Ph.D. in Statistics, with a minor in Marketing, from the Ohio State University. Previously, Qing worked at JPMorgan Chase as a vice president in risk and knowledge management, Cendant Corporation as a manager in database marketing, and Capital One as a senior statistician manager in marketing and analysis. Her research focuses on the application and development of statistical theories and methodology to help solve problems in marketing and marketing research. Areas of interest include conjoint analysis, consumer choice, experimental design and Bayesian methods. She has been an ad-hoc referee for Marketing Science, Journal of Business and Economics Statistics, and Communications in Statistics: Theory and Methods.
|
|
 My vita PDF document Publications- • Liu, Qing, Thomas Otter, and Greg M. Allenby (2007), “Investigating Endogeneity Bias in Marketing”, 26 (5) 642-650. Marketing Science. PDF document
- • Liu, Qing, Angela M. Dean, and Greg M. Allenby (2007), “Design for Hyperparameter Estimation in Linear Models", 1 (3) 311-328. Journal of Statistical Theory and Practice. PDF document
- • Liu, Qing, Angela M. Dean, David Bakken and Greg M. Allenby (2009),“Studying the Level-Effect in Conjoint Analysis: Application of Efficient Experimental Designs for Hyperparameter Estimation”, 7, 69-93, Quantitative Marketing and Economics. PDF document
- Book Chapters
Liu, Qing, Thomas Otter and Greg M. Allenby, “Measurement of Self- and Cross-price Effects”, in Handbook on Research on Pricing, Vithala R. Rao, Editor, E-Elgar Publishers, forthcoming.
- Working Papers
| |
