Biography Aric Rindfleisch is Associate Dean for Research & PhD Programs and Professor of Marketing at the University of Wisconsin-Madison. He has also served as a faculty member at the University of Arizona, Tilburg University, and Korea University and worked for J. Walter Thompson-Japan, Millward Brown, and the US Army. He teaches courses on New Product Development and Marketing Strategy. Aric’s research, which focuses on understanding interorganizational relationships, consumption values, and new product development, has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Public Policy & Marketing, Marketing Letters, Strategic Management Journal, and Business Horizons. He is an area editor for the International Journal of Research in Marketing, an associate editor for the Journal of Supply Chain Management, and a member of the editorial review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of International Marketing.
Over the past decade, my research efforts have concentrated on two core issues: (1) material values among individuals, and (2) cooperative innovation among firms. These two streams share a common focus on the relationship between marketing and society, which has been the subject of considerable intellectual debate for more than 60 years. On one hand, view marketing is often viewed as harmful to society because it promotes values (e.g., greed, envy, selfishness) that reduce both individual and collective well-being. On the other hand, marketing is also regarded as beneficial to society because it helps create innovative new products (and processes) that enhance both individual and collective well-being. My research explores both sides of this longstanding debate.
Journal Publications
Frazier, Gary L., Elliot Maltz, Kersi D.
Antia, and Aric Rindfleisch (2009), "Distributor Strategic Information
Sharing with Suppliers," Journal of
Marketing, 73 (July), 31-43.
Rindfleisch, Aric, James E. Burroughs, and Nancy Wong (2009), "The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection," Journal of Consumer Research, 35 (June), 1-16.
Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan, and Christine Moorman (2008), "Cross-Sectional Versus Longitudinal Research: Concepts, Findings, and Guidelines," Journal of Marketing Research, 45 (June), 261-279.
Mani, Sudha, Kersi D. Antia, and Aric Rindfleisch (2007), "Entry Mode and Equity Level: A Multilevel Examination of Foreign Direct Investment Portfolios," Strategic Management Journal, 28 (August), 857-866.
Luo, Xueming, Aric Rindfleisch, and David K. Tse (2007), "Working with Rivals: The Impact of Competitor Alliances on Financial Performance," Journal of MarketingResearch, 43 (February), 73-83.
Thompson, Craig J., Aric Rindfleisch, and Zeynep Arsel (2006), "Emotional Branding and the Strategic Value of the Döppelganger Brand Image," Journal of Marketing, 70 (January), 50-64.
Shrum, L. J., James E. Burroughs, and Aric Rindfleisch (2005), "Television’s Cultivation of Material Values," Journal of Consumer Research, 32 (December), 473-479.
Ganesan, Shankar, Alan J. Malter, and Aric Rindfleisch (2005), "Does Distance Still Matter? The Role of Geographic Proximity in New Product Development, " Journal of Marketing, 69 (October), 44-60.
Rindfleisch, Aric and James E. Burroughs (2004), "Terrifying Thoughts, Terrible Materialism? Contemplations on a Terror Management Account of Materialism and Consumer Behavior," Journal of Consumer Psychology, 14 (3), 219-224.
Rindfleisch, Aric and Christine Moorman (2003), "Interfirm Cooperation and Customer Orientation," Journal of Marketing Research, 40 (November), 421-436.
Wong, Nancy, Aric Rindfleisch, and James E. Burroughs (2003), "Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale," Journal of Consumer Research, 30 (June), 72-91.
Burroughs, James E. and Aric Rindfleisch (2002), "Materialism and Well-Being: A Conflicting Values Perspective," Journal of Consumer Research, 29 (December), 348-370.
Rindfleisch, Aric and Christine Moorman (2001), "The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective," Journal of Marketing, 65 (April), 1-18.
Rindfleisch, Aric (2000), "Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances," Marketing Letters, 11 (February), 81-95.
Rindfleisch, Aric and David X. Crockett (1999), "Cigarette Smoking and Perceived Risk: A Multidimensional Investigation," Journal of Public Policy & Marketing, 18 (Fall), 159-171.
Rindfleisch, Aric and J. Jeffrey Inman (1998), "Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?" Marketing Letters, 9 (February), 5-19.
Rindfleisch, Aric and Jan B. Heide (1997), "Transaction Cost Analysis: Past, Present, and Future Applications," Journal of Marketing, 61 (October), 30-54.
Rindfleisch, Aric, James E. Burroughs, and Frank Denton (1997), "Family Structure, Materialism, and Compulsive Consumption," Journal of Consumer Research, 23 (March), 312-325.
Rindfleisch, Aric (1996), "Marketing as Warfare: Reassessing a Dominant Metaphor," Business Horizons, 39 (September-October), 3-10.
Phone: (608) 262-1942
